Your communications strategy no longer needs to be an editorial fog, but a value-creating machine.
Multi-channel communication plan for B2B SMEs: consistency, impact, brand awareness.
Let's give meaning to your digital presence.
Today, most B2B companies are present on several channels: website, LinkedIn, emailing, sometimes Instagram or YouTube... But without planning, these actions remain disconnected from each other, and struggle to produce a measurable result.
According to LinkedIn, 89% of B2B marketers use the platform for lead generation, but only a minority do so as part of a planned, consistent editorial strategy.
Without coordination or a clear methodology, managers often feel lost: too many networks, not enough return on investment, difficulty in maintaining a regular publication frequency.
A structuring method: content baskets
At OPEN CRM Solutions, we use our editorial basket method: each channel is fed with adapted but consistent content, according to a schedule validated together in advance.
This communication plan includes :
- engaging LinkedIn publications,
- publications for your other platforms, including Youtube and TikTok,
- articles for your website,
- a monthly newsletter (emailing),
- content for your marketing or sales campaigns.
Segmented email campaigns achieve 100.95% more clicks than non-targeted campaigns (Mailchimp, 2023).
That's why every plan is based on knowledge of your targets and close integration with your CRM / marketing automation tools.
Why choose the OCS communication plan?
OPEN CRM Solutions doesn't just produce posts or send e-mails: we design and manage your communication strategy as a real business lever.
The concrete benefits of the OCS communication plan
Boost your brand awareness
Boost your brand awareness
A regular, consistent presence that establishes your brand in the minds of your prospects.
Generate qualified leads
Generate qualified leads
Conversion-oriented publications that redirect to your forms or high-value content.
Exploit the full potential of LinkedIn
Exploit the full potential of LinkedIn
Our method maximizes the impact of your publications on the leading B2B network.
Optimize your teams' time
Optimize your teams' time
A turnkey plan that you can simply validate and add to from time to time.
Improve the effectiveness of your global strategy
Improve the effectiveness of your global strategy
Communication that works in synergy with your website, CRM and marketing campaigns.
Communication plan
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Methodology
Our deliverables
